CFSWI: Non-Profit Organization Website Redesign
CASE STUDY
Created with Kei Advertising Agency
Collaborating with Kei Advertising Agency, we executed a strategy focused on unifying the brand’s visual identity while radically streamlining the site architecture. We conducted a thorough content audit to consolidate redundant pages and rebuild the sitemap from the ground up, establishing clear pathways for donors and community members. The finalized design was brought to life in Elementor primarily by developer Brian Mukulu, with additional development support provided for revisions and targeted page builds. This collaborative workflow ensured that both the refined design system and the restructured navigation translated seamlessly into a fast, responsive, and intuitive end-user experience.
The Challenge
The Strategy
Community Foundations Southwest Indiana was operating with a digital presence that no longer reflected its standing or mission. The legacy website suffered from outdated branding that felt disconnected from their current visual identity, alongside an overly complex sitemap. Decades of content accumulation had left the site overcrowded with redundant and deeply nested pages, creating significant navigation friction for visitors, donors, and community members trying to access key resources.
Design File Preview
Take a look inside the design file to see how the desktop layout for the Community Foundations Southwest Indiana website came together. This embedded preview features the primary page designs crafted to modernize the organization's online presence. You can pan around the canvas to view the key page layouts in detail.
The Results
Streamlined Navigation & Reduced Page Count: Restructuring the sitemap eliminated cluttered, redundant pages, creating intuitive navigation paths that allow donors, grantees, and community members to access key resources in significantly fewer clicks.
Cohesive, On-Brand Digital Experience: Modernized the visual interface to fully align with updated brand guidelines, delivering a polished, professional look across key page designs that builds immediate trust and credibility.
Seamless Design-to-Development Execution: Through close collaboration between design and development, the Figma vision translated smoothly into high-performing Elementor pages, resulting in a fast, responsive site tailored for effortless user interaction.

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